BM Pinol launches online Agri wet market as marketing strategy

M’LANG, North
Cotabato – A provincial lawmaker in North Cotabato has invaded the
social media to help his farmer-constituents find market of their agricultural
products.

On Friday,
Board Member Socrates Pinol of North Cotabato’ 3rd District, has soft-launched
a virtual wet market in the worldwide web he dubbed as Mlang Farmers
Market.

A native of
this town and son of a farmer, Pinol designed the page on Facebook as an easy
access for farmers to look for buyers of their agricultural products.

This is a
campaign commitment, promised that I will help look for buyers for our farmers’
products by conquering the social media, said Pinol, noting that more than 50
percent of more than 100 million Filipinos are into the internet.

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farmers will do is to post their produce and contact information on FB page
‘Mlang Farmers Market’ so prospective buyers can open communication lines,
said Pinol who won his first term as board member single-handedly.

In my visits
to communities during the campaign period I sensed right away they are
clamoring for effective access to market, he said. Because of that discovery, I re-assessed my
political game plan to include marketing of agricultural products.

Looking back
his unprecedented victory at first try, Pinol said he made it because he
carried the sentiments of the farmers.

He earlier
vowed to establish a Bagsakan Center in Caloocan City in Metro Manila to
serve as wholesale center for North Cotabato agricultural products but set
aside the idea upon realizing doing it online is more effective.

But Pinol said
the Bagsakan Center idea is still in his pipeline but added we will be more
aggressive in marketing on-line.

To prove his
brainchild will be effective, he cited several internet marketing platforms
like the e-bay.com, amazon, Lazada and olx.com that became a multi-billion
business by linking product sellers and buyers.

He urged the
agriculture sector and the government to venture into internet marketing of
farm products.

With more and
more people are using the latest technology like Android phones, on-line
marketing as a potent marketing strategy, he said.

Among his priorities
for legislation is the crafting of local laws establishing Barangay
Agriculture Data System. The system will be filled withall important agricultural data for
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